Page last updated: 23 August, 2009
Ramkhamhaeng University Institute of International Studies (IIS)
 
Student Handbook for download

Ramkhamhaeng University International Program (English Program): 

Bachelor of Arts in Mass Communication Technology
B.A. (Mass Communication Technology)

Major: Radio and Television Broadcasting

Course Descriptions of Major Requirement Courses 

TM100 Theories of Communication

To study the meanings, factors, processes, concepts, communicative theories, roles and functions of communication, types and levels of communication, evolutions of communication, influence and impacts of every level of communication, especially mass communication.

TM101 Media in Mass Communication

To study concepts, characteristics, forms and methods of various kinds of media for mass communication including the uses and effects of media, especially mass media.

TM102 Introduction to Mass Communication Technology

To study the evolution, concepts, principles, forms, characteristics and technology trends for communication and mass media; study the equipment, tools and the technology applications for mass communication. (See pictures.)

TM103 Good Governance in Communication

To study concepts, theories about good governance for communication, ethical concepts and decision making for communication, law, regulations; professional organizations concerning mass communication and effects on various levels caused by communication, some case studies of good governance for communication.

TM104 Research for Mass Communication

To study principles, types, social science and behaviorism research processes, both qualitative and quantitative; research planning, the research applications for mass communication and ethics of researchers.

TV101 Introduction to Broadcasting

History and development of broadcasting, including the influences of broadcasting media in the democratic society.

TV102 Communication for Broadcasting

Fundamental and techniques of communication for radio and television programs. Techniques of communicating by verbal and nonverbal communication for various types of radio and television programs.

TV201 Writing for Radio Programs

Principles of writing messages and script for various types of radio programs.

TV202 Writing for Television Programs

Principles of writing messages and script for various types of television programs.

TV203 Radio News Reporting

Principles of news writing information for radio; main ideas and interesting points of news, writing news manuscript, formats of radio news programs, techniques of news interviews and commentary.

TV204 Television News Reporting

Principles of news writing information for television; main ideas and interesting points of news, writing news manuscript, formats of television news programs, techniques of news interviews and commentary.

TV206 Acting for Radio and Television

Basic principles and techniques of performances for radio and television programs.

TV207 Broadcasting Media Production

An introduction to electronic media production; the fundamentals and techniques of sound production and the elements involved in the design and production of radio and television messages.

TV302 Radio Programming Management

Management of programming, sales, and audience research for radio programs. Principles of various types of radio programming, and radio program scheduling techniques.

TV303 Television Program Management

Management of programming, sales, and audience research for television programs. Principles of various types of television programming, and television program scheduling techniques.

TV304 Radio Program Production

Principles and techniques of radio programs production. Roles, duties and responsibilities of radio programs production personnel. Workshop for various types of radio programs production.

TV305 Television Program Production

Processes and techniques of television programs production. Roles, duties and responsibilities of television programs production personnel. Workshop for various types of television programs production.

TV401 Radio and Television Station Administration

The principles of administration for radio and television stations. Organizational management in terms of business, including program development, financing, distribution, and network relations.

TV402 Mass Communication Business

Principles and techniques of administration and management of mass communications. Analysis of marketing, investment, and management in mass communication business.

TV403 Broadcasting Criticism

The critique of the performance of broadcasting media in current social settings, which include news, documentary, and entertainment programs.

TV404 Research on Radio and Television

Quantitative and qualitative research methods for broadcasting work.

TV405 Radio and Television for Society

Roles, functions and influence of radio and television on economic, social and political development and responsibilities of mass media institution to the society.

Institute of International Studies (IIS-RU), Ramkhamhaeng University, RU Printing Press Building 7th floor, Huamark, Bangkapi, Bangkok 10240
international phone +66 2310 8895 to 9, phone from Thailand 0-2310-8895 to 9, fax 0-2310-8897.

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e-mail to: info@iis.ru.ac.th