Page last updated: 23 August, 2009
Ramkhamhaeng University Institute of International Studies (IIS)

Student Handbook for download

Ramkhamhaeng University International Program (English Program):

Bachelor of Business Administration (English Program) B.B.A.

Major Marketing: Course Descriptions for Major Requirements Courses

AC101 Principles of Accounting I

A study of the accounting development; basic accounting assumption; the analysis and recording of accounting entries according to the accounting principles for merchandising and servicing firms; purposes and uses of journal entries; ledgers, adjusting entries; closing entries, and the preparation of financial statements.

AC102 Principles of Accounting II

An intensive study of principles and procedures for cash, voucher system, notes receivable, manufacturing and accounting non-profit organizations single entry systems.

AC234 Managerial Accounting

A study of the use of accounting information for management decision making; financial statement analyses; the report to management for decision-making in the area of production, investment, pricing, profit planning and control; cost-volume-profit analysis; the use of standard cost as a tool for performance appraisal.

BA303 Business Information and Communication Systems I

A study of various forms of business information and communication; the uses of technical terms to enable the students to understand business idioms used in each business division and to be an effective communicator of English both in domestic and international firms.

BA304 Business Information and Communication Systems II

A detailed study and analysis of business idioms, knowledge from textbooks, articles, newspapers, periodicals and other types of English business documents in order for students to know the direction and change in various aspects of business such as accounting, marketing, management, finance, domestic and international finance.

EC 112 Macroeconomics

A study of personal and national income, consumption, saving investment, economic development, international trade, money and banking system, credit, inflation, deflation,public finance, monetary and fiscal policies, public debts,business cycle, and employment conditions.

GM203 Business Organization and Management

A study of the managerial functions of planning, organizing, staffing, directing, and controlling in business enterprises; an analysis of the on-going process vital to achieving co-ordination among personnel in the attainment of company objectives.

GM303 Production and Operations Management

A study of the principles of decision analysis related to effective utilization of factors of production in manufacturing; related activities for both intermittent and continuous systems; the study of production organizations, analytical models and methods; facilities design; the design of control systems for production operations.

GM306 Taxation

A study of tax factors relevant to various policies and operating decisions in business; Thailand's taxation of income; the taxing of corporations; the revenue code; export and import duties; excise tax.

MB203 Business Finance

A study of the objective and functions of the financial manager; the principles of acquiring funds and the use of financial instruments; the allocation funds for operations in order to achieve the financial objectives and making financial decisions.

MK 203 Principles of Marketing

A study of the meaning, importance, roles and finances of marketing to economies and social; marketing institutions; marketing environments; marketing systems consumer behavior; market segmentation; marketing mix strategy and specific marketing topics.

MK204 Product Management

A study of the roles, functions, and responsibilities of product management; product policy formulation, the importance of new products to the growth of the company; marketing opportunity assessment for new products; product line policies; brand; package; product positioning; new product development procedures; concepts an strategies concerning product life cycle; expansion and retrenchment of product lines; legal issues; organizational units involved in new product development.

MK205 Marketing Channel Management

Analysis of the various marketing institution, emphasizing their functions, interactions and interdependencies; additional emphasis is placed upon channel design and selection, and recent trends in distribution channels by using a systems approach.

MK301 Pricing Policy

A study of the objectives and limitations of price setting; factors influencing pricing; fundamental model of price decisions; relationship between product difference and price difference; price perception and consumer feeling; cost and price; pricing strategies; changes in market prices; industrial products pricing policies; agricultural products pricing policies.

MK302 Sales Management

To study sales management characteristics, its importance and frame works. Sales Force Management procedures, objectives defining, organizing, and developing. Sales assignment, performances, appraisal and control, including efficiency development in training and motivations.

MK303 Marketing Promotion

A study of the roles, functions, and importance of promotion; controllable and uncontrollable factors influencing promotion; the component of promotion, advertising, personal selling, sales promotion, publicity and public relations; planning, implementation and controlling the marketing promotion campaign.

MK 304 Consumer Behavior

A study of the concept of consumer behavior; the environmental influences of social, economic, culture, social class, reference group, family, and lifestyle on consumer behavior; motives on decision buying; buying decisions processes of consumer; the implementation of consumer behavior in marketing field and consumerism.

MK305 Physical Distribution

A study of general concepts, environment in the physical distribution system; warehousing and the selection of warehouse location; inventory system, inventory control, material handling and packaging; transportation systems, transportation rates; transportation management; customer services and physical distribution control.

MK401 Marketing Research

A study of the meanings, the roles and the importance of marketing research and its contribution to economy and society as a whole. This course is including the types of marketing research, research design, steps and procedures of marketing research, the uses of marketing research, and finally how to writ a research proposal.

MK402 Quantitative Analysis in Marketing

A study of the fundamental techniques and applications of quantitative analysis in marketing; a study of decision making, break-even analysis, inventory model, linear programming, transportation model, assignment, games theory and Markov analysis, and other techniques in the solving of certain marketing problems.

MK404 International Marketing

An examination of the legal, economic and cultural factors influencing marketing abroad; commercial policies, practices, and techniques needed to locate and evaluate foreign markets, as well as the problems of pricing, promoting and distributing produces in international markets.

MK406 Marketing Management

To study marketing management frame works. Marketing analysis, planning, directing, controlling, emphasizing on product policy, distribution channel, promotional policy and pricing policy. Competitive strategic planning for marketing dynamics to achieve the business objectives, including marketing ethics and social responsibilities.

Institute of International Studies (IIS-RU), Ramkhamhaeng University, RU Printing Press Building 7th floor, Huamark, Bangkapi, Bangkok 10240
international phone +66 2310 8895 to 9, phone from Thailand 0-2310-8895 to 9, fax 0-2310-8897.


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