Page last updated: 15 June, 2014
Ramkhamhaeng University Institute of International Studies (IIS)

Student Handbook for download

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Curriculum

Major : Marketing

 

1. General Education Requirement Courses : 33 Credits

Credits

ENG1001

Basic English Sentences and Essential Vocabulary in Daily Life

3

ENG1002

English Sentences and Vocabulary in General Use

3

ENG2001

English Reading for Comprehension

3

ENG2002

English Interpretative Reading

3

HIS1003

World Civilization

3

HPR1001

Sport for Health

1

INT1004

Introduction to Computer for Business

3

LIS1001

Information and Technology for Searching

2

MTH1003

Basic Mathematics

3

POL1001

Thai Politics and Government

3

PSY1001

General Psychology

3

RAM1000

Knowledge and Morality

0

THA1003

Preparation for Speech and Writing

3

2. Core Courses : 42 Credits

ACC1101

Principles of Accounting 1

3

ACC1102

Principles of Accounting 2

3

APR2101

Business Information and Communication

3

ECO1101

Microeconomics 1

3

ECO1102

Macroeconomics 1

3

FIN2101

Business Finance

3

HRM2101

Human Resources Management

3

LAW2015

Business Law 1

3

MGT2101

Principles of Management

3

MGT2102

Operations and Supply Chain Management

3

MGT3101

Strategic Management

3

MGT3102

Taxation

3

MKT2101

Principles of Marketing

3

STA2016

Business Statistics and Quantitative Analysis

3

3. Major Courses : 51 Credits

3.1 Major Requirement Courses : 36 Credits

ACC2134

Management Accounting

3

MKT2205

Marketing channel Management

3

MKT2206

Product and Brand Management

3

MKT3202

Sales Management

3

MKT3204

Consumer Behavior

3

MKT3206

Marketing Plan

3

MKT3209

Integrated Marketing Communication

3

MKT3210

Price policies and strategies

3

MKT4201

Marketing Research

3

MKT4203

Marketing Logistics and Supply Chain

3

MKT4207

Global Marketing

3

MKT4208

Marketing Strategy Management

3

3.2 Major Elective Courses : 15 Credits

MKT2307

Services Marketing

3

MKT3307

Direct Marketing

3

MKT3313

Personal Selling

3

MKT3314

Retailing Management

3

MKT3315

Wholesaling Management

3

4. Free Elective Courses : 9 Credits

Selected from courses that offer in IIS-RU.


Selecting Business Courses as Minor

1. Finance and Banking

Minor Requirement Courses : 24 Credits

 

MGT1001

Introduction to Business

3

FIN2101

Business Finance

3

Selecting FIN courses 18 credits only

2. Marketing

Minor Requirement Courses : 24 Credits

MGT1001

Introduction to Business

3

MKT2101

Principles of Marketing

3

Selecting MKT courses 18 credits only

3. International Business

Minor Requirement Courses : 24 Credits

MGT1001

Introduction to Business

3

INB3101

Introduction to International Business

3

Selecting INB courses 18 credits only

Institute of International Studies (IIS-RU), Ramkhamhaeng University, RU Printing Press Building 7th floor, Huamark, Bangkapi, Bangkok 10240
international phone +66 2310 8895 to 9, phone from Thailand 0-2310-8895 to 9, fax 0-2310-8897.

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e-mail

e-mail to: info@iis.ru.ac.th