Page last updated: 23 August, 2009
Ramkhamhaeng University Institute of International Studies (IIS)

Student Handbook for download

Ramkhamhaeng University International Program (English Program):

Bachelor of Business Administration (English Program) B.B.A.

Major Marketing: Curriculum

Please note that this curriculum shows the complete range of courses
for this program and, as such, covers more subjects than one needs to graduate.
Which courses out of this curriculum in fact are offered in a year is up to IIS-RU.

1. General Education Requirements - 37 Credits

1.1 Mathematics and Science Courses

9 Credits

MA113 Calculus I

3 Credits

MA114 Calculus II

3 Credits

IT104 Introduction to Business Computer

3 Credits

1.2 Humanities Courses

7 Credits

HI103 World Civilization

3 Credits

PY103 Introduction to Philosophy

3 Credits

LB103 Using the Library

1 Credit

1.3 Social Science Courses

6 Credits

PC103 General Psychology

3 Credits

PS110 Thai Politics and Government

3 Credits

1.4 Foreign Language Courses

12 Credits

EN101 Basic Sentences and Essential Vocabulary

3 Credits

EN102 Sentences and Vocabulary in General Use

3 Credits

EN201 Reading Comprehension

3 Credits

EN202 Interpretative Reading

3 Credits

1.5 Thai Language

3 Credits

TH103 Preparation for Speech and Writing

3 Credits

2. Business Core Courses - 45 Credits

AC101 Principles of Accounting I

3 Credits

AC102 Principles of Accounting II

3 Credits

BA303 Business Information and Communication Systems I

3 Credits

BA304 Business Information and Communication Systems II

3 Credits

EC111 Micro Economics I

3 Credits

EC112 Macro Economics I

3 Credits

GM203 Business Organization and Management

3 Credits

GM303 Production and Operations Management

3 Credits

GM306 Taxation

3 Credits

LW316 Business Law I

3 Credits

LW317 Business Law II

3 Credits

MB203 Business Finance

3 Credits

MK203 Principles of Marketing

3 Credits

ST203 Principles of Statistic

3 Credits

ST206 Business Statistic

3 Credits

3. Major Requirement Courses - 48 Credits

3.1 Requirement Courses

36 Credits

AC234 Managerial Accounting

3 Credits

MK204 Product Management

3 Credits

MK205 Marketing Channel Management

3 Credits

MK301 Pricing Policy

3 Credits

MK302 Sales Management

3 Credits

MK303 Marketing Promotion

3 Credits

MK304 Consumer Behavior

3 Credits

MK305 Physical Distribution

3 Credits

MK401 Marketing Research

3 Credits

MK402 Quantitative Analysis in Marketing

3 Credits

MK404 International Marketing

3 Credits

MK406 Marketing Management

3 Credits

3.2 Elective Courses ( Choose one from each group!)

12 Credits

1. Group #1

MK313 Personal Selling

3 Credits

MK314 Retail Marketing

3 Credits

MK315 Wholesale Management

3 Credits

MK316 Marketing Communication

3 Credits

MK317 Packaging

3 Credits

MK318 Hotel Marketing

3 Credits

2. Group #2

MK413 Agriculture Product Marketing

3 Credits

MK414 Industrial Marketing

3 Credits

MK415 Export and Import Procedures

3 Credits

MK416 Seminar in Marketing

3 Credits

4. Free Elective Courses - 12 Credits

The following exceptions are applied for all students in the Institute of International Studies.
Students can select any course offered in IIS-RU, with the following exceptions:

1.

Students cannot select the following courses as free elective courses:

1.1

AC130, AC230, EC103, MA103, MA111, MA112, MB103, ST103 and any other courses as specified by the university.

1.2

Students whose admission numbers begin with '35' cannot select the following courses as free electives: LA233, LA335, LA426, LW215, LW317, and LW431.

1.3

Students whose admission numbers begin with '36' cannot select the following courses: LA233, LA234, LA335, LA336, LA462, and LW431.

2.

Students cannot take GM103 as free elective, except those majoring in General Management.

3.

Students majoring in Accounting cannot take AC103, AC230, AC233, and AC234 as free electives.

4.

Students majoring in Marketing cannot take MC337 as free elective.

5.

Students majoring in Advertising and Public Relations cannot take AV365, MC113, MC311, MC314, and MC435 as free electives.

6.

Students cannot enroll in the same courses with different code numbers.

7.

In case a student enrolls in the same courses with different code numbers, only for one course credit will be granted for graduation.

Institute of International Studies (IIS-RU), Ramkhamhaeng University, RU Printing Press Building 7th floor, Huamark, Bangkapi, Bangkok 10240
international phone +66 2310 8895 to 9, phone from Thailand 0-2310-8895 to 9, fax 0-2310-8897.

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e-mail to: info@iis.ru.ac.th