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Ramkhamhaeng University Institute of International Studies (IIS)


RU INTERNATIONAL JOURNAL VOL.3 NO.2 2009, JULY - DECEMBER.

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Humor Resource Leaders and Employee Retention in the 21st Century Workplace: The Link between Them and Practical Recommendations for Managers
Tammy C. Morse and Bahaudin G. Mujtaba

Code of Conduct
Silvia Orta

The Impact of Customer Relationship Management on Customer Satisfaction, Retention and Firm Performance
Veerawong Pipithsuksunt

A Comparative Study of Service Quality between Local Thai Firms and International Companies in the Automotive Paint Industry from the Retailers’ Perspective in Thailand
Sarawut Pornpatanarak

Changing Values of Thai Managers and Employees and Its Implication for the Thai Organizations
Somsak Jirapornkul

Internal Marketing (IM) Effectiveness Towards an Approach to Transformational Change: Internal Communication and Privatization
Ousanee Sawagvudcharee

Factors Influencing the Practice of Prescribing in the Pharmaceutical Industry: Patent and Physician Intent in Thailand
Chulaporn Kobjaiklang

The Relationship between Consumer Confidence in the Dimensions of e-Branding and Consumer Purchasing Decisions in Thailand
Nalin Denrusamithep

Performance Analysis of SET50 Index Portfolio versus Non SET50 Equity Portfolio; Measuring the Importance of ROE and Market Capitalization in Thai Stock Market
Panu Chaopricha

An Empirical Analysis of Factors Affecting Life Insurance Consumption and Their Relation to Policy Cancellation in Bangkok
Aniruth Phongpaew

The Measurement of Market Orientation and Its Impact on Business Performance
Kritchanont Bungkrai

Towards an Integrated Model of Innovation
Kitti Teertrakul

Book Review:
Learning from Work: Designing Organizations for Learning and Communication
Bahaudin G. Mujtaba









Institute of International Studies (IIS-RU), Ramkhamhaeng University, RU Printing Press Building 7th floor, Huamark, Bangkapi, Bangkok 10240
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