A study of the meaning, importance, roles and finances of marketing to economies and social; marketing institutions; marketing environments; marketing systems consumer behavior; market segmentation; marketing mix strategy and specific marketing topics.
NEWS
22 Prof.Pedro F: Are you there, my BM600 students? I need all you final exams to send the final grades to IIS.
Good afternoon, my BM600 students. I am here, already. Do you have any questions about the Final Exam or about anything else? Let's go to the Chat Room, please.