Course Descriptions

RAM1101 Thai Language Skills 3 (3-0-6)

Practice Thai listening, speaking, and reading skills and appropriate
language usage according to various periods. Students will learn to analyze and interpret
texts accurately and creatively. The use of the Thai royal language and expressions,
together with language levels and language usage in digital media, is included.

RAM1111 English in Daily Life 3 (3-0-6)

Application of grammar structure, vocabulary, and expressions to enhance
communication skills—conversation, reading, and writing—toconform with and achieve
the communicative objectives in the context and general social conventions of English
usage.

RAM1112 English Language and Culture 3 (3-0-6)

A study of basic English vocabulary and expressions, the sound and
grammar system, and practicing listening and speaking for daily-life communication
appropriate for various situations within the English social and cultural context.

RAM1132 Information Literacy 3 (3-0-6)

The definition and importance of information and information literacy in a
digital world, involving large volumes of data, information resources for life-long learning,
information resources management, online search strategies, information retrieval
evaluation, academic writing and presentations, international standards and ethics in
referencing and bibliography formats, and life-long learning skills.

RAM1141 Science of Personality 3 (3-0-6)

A study of the meaning and importance of personality development and
individual differences. Included are analysis and assessment of one’s internal and
external personality, developing a positive attitude towards oneself and others, basic
social and work manners, social and communication skills, human relations, and building
good relationships with others.

RAM1202 Creativity Arts 3 (3-0-6)

A study of the meaning and importance of creativity in arts. Included are
design concepts from the abstract to concrete level and imagination creating beauty and
aesthetics, as well as design concepts in the creative process in visual arts, architecture,
music, performing arts, literature, and creative arts in order to promote ideas and
presentations involved in social and cultural contexts.

RAM1301 Morality and Knowledge 3 (3-0-6)

A study of the history and identity of Ramkhamhaeng University; morality,
ethics, and code of conduct; citizenship; new generation ways; leadership in modern
society; good governance; public mind; Sufficiency Economy Philosophy; knowledge and
learning resources; anti-corruption education (Youngster with Good Heart)

RAM1312 Contemporary Culture and Digital Disruption 3 (3-0-6)

A study of the role of contemporary culture in the age of digital
disruption. Students will learn skills needed for adaptability and living together in a
multicultural and digital society, plus digital citizen identity skills in a digital culture.
Included is the study of varieties and ways of life in a multicultural society through the
lens of science, technology, and contemporary arts leading to the consciousness of
cultural diversity at both local and global levels.

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MGC1001 Introduction to Communication and Media Production 3 (3-0-6)

A study of the principles of human communication, models of human

communication, elements and components of human communication, basic theories of
human communication, history and development of human communication and media
from the pre-historic to internet eras, or other relevant topics regarding publishing,
newspapers, books, magazines, radio, television broadcasting including the production
processes of publishing, radio, and television broadcasting. The teaching methods
include lecturing questioning, group work, discussion, or presentation. The evaluations
include examination(s), oral exam(s), or presentation(s).

MGC1002 Storytelling and Content Creation 3 (2-2-5)

A study of the principles of storytelling, components of storytelling,
sequences in storytelling in media, patterns of storytelling structure, the adaptation of
storytelling to the media production, types and characters of content creation in media,
content creating for online media and social media, and the adaptation of content
creation to the business communication. or other relevant topic(s) The teaching
methods include lecturing questioning, group work, discussion, or presentation. In
addition, students may be required to learn from their experiences of their study visits
within or outside the institution. Students will to the professional practicing in
organizations regarding the field of communication. Lecturer will provide the
consultancy, supervision, and evaluation of the study visits. The evaluations include
examination(s), oral exam(s), or presentation(s).

MGC1103 Innovative Communication for Public Relations 3 (3-0-6)

A study of concepts and theories of public relations, the communication to
improving the quality relationships to the public and stakeholders, the adaptation of
innovative media and creativity for the public relations, integrative designing and
strategic thinking for the content in public relations, strategies and tactics for building
the good relationships or other relevant topic(s) The teaching methods include
lecturing questioning, group work, discussion, or presentation. In addition, students may
be required to learn from their experiences of their study visits within or outside the
institution. Students will to the professional practicing in organizations regarding the
field of communication. Lecturer will provide the consultancy, supervision, and
evaluation of the study visits. The evaluations include examination(s), oral exam(s), or
presentation(s).

MGC1202 Introduction to Branding and Marketing Communication 3 (3-0-6)

A study of concepts and theories of marketing communication and
branding, understanding and accessing to the present-day consumer behaviors,
consumer behavior survey, development of marketing 1.0 – 5.0, adaptation of
communication for selling and marketing, persuasive communication, brands and
products communication, or other relevant topic(s) The teaching methods include
lecturing questioning, group work, discussion, or presentation. In addition, students may
be required to learn from their experiences of their study visits within or outside the
institution. Students will to the professional practicing in organizations regarding the

field of communication. Lecturer will provide the consultancy, supervision, and
evaluation of the study visits. The evaluations include examination(s), oral exam(s), or
presentation(s).

MGC1301 Public Speaking and Presentation Techniques 3 (2-2-5)

A study of the principles of public communication, basic vocal training for
public communication, basics of nonverbal communication, script making for public
communication for both online and offline, performing in front of camera, presentation,
presentation deck design, and introduction to hosting, or other relevant topic(s) The
teaching methods include lecturing questioning, group work, discussion, or presentation.
In addition, students may be required to learn from their experiences of their study
visits within or outside the institution. Students will to the professional practicing in
organizations regarding the field of communication. Lecturer will provide the
consultancy, supervision, and evaluation of the study visits. The evaluations include
examination(s), oral exam(s), or presentation(s).

MGC2101 Digital Communication 3 (2-2-5)

A study of basic concepts of digital communication, development of digital
communication, roles of digital communication toward society, business, and creativity,
basic digital marketing, SEO, SEA, controls and regulations in digital communication and
social media, creative commons and the rights of using materials in digital
communication, effects of digital communication, fake news, hate speech, and
cyberbullying. or other relevant topic(s) The teaching methods include lecturing
questioning, group work, discussion, or presentation. In addition, students may be
required to learn from their experiences of their study visits within or outside the
institution. Students will to the professional practicing in organizations regarding the
field of communication. Lecturer will provide the consultancy, supervision, and
evaluation of the study visits. The evaluations include examination(s), oral exam(s), or
presentation(s).

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MGC1003 General Psychology for Communicatio 3 (3-0-6)

A study of principles of the studies in psychological field, development of
psychology, basic experiments in psychology, perceptions, patterns of psychological
studies, basic human needs, psychology and human communication, personalities and
personality communication, persuasive communication, basic negotiations, adaptations
paychology to communication and media, or other relevant topic(s) The teaching
methods include lecturing questioning, group work, discussion, or presentation. In
addition, students may be required to learn from their experiences of their study visits
within or outside the institution. Students will to the professional practicing in
organizations regarding the field of communication. Lecturer will provide the
consultancy, supervision, and evaluation of the study visits. The evaluations include
examination(s), oral exam(s), or presentation(s).

MGC2302 Introduction to Acting 3 (2-2-5)

A study of basic concepts and development of acting, body and organs in

acting, emotional accessing, emotional tuning-in for acting, interpretation and
communication of emotions and sensations through body and nonverbal languages,
voice projection in acting, basic movements in acting, improvisation in acting. or other
relevant topic(s) The teaching methods include lecturing questioning, group work,
discussion, or practice. In addition, students may be required to learn from their
experiences of their study visits within or outside the institution. Students will to the

professional practicing in organizations regarding the field of communication. Lecturer will
provide the consultancy, supervision, and evaluation of the study visits. The evaluations
include examination(s), oral exam(s), presentation(s), or practice(s)

MGC2702 Media Production 3 (2-2-5)

A study of processes of television program production and short program
for online media, pro-production stage, production stage, post-production stage,
preparation, script making, shooting, camera use, camera angles, camera movements,
equipment for full-scale production, types and sizes of studios for production, solo
production, basics of editing in relevant software and applications. or other relevant
topic(s) The teaching methods include lecturing questioning, group work, discussion, or
practice. In addition, students may be required to learn from their experiences of their
study visits within or outside the institution. Students will to the professional practicing in
organizations regarding the field of communication. Lecturer will provide the
consultancy, supervision, and evaluation of the study visits. The evaluations include
examination(s), oral exam(s), presentation(s), or practice(s)

MGC2901 Current Media Business and Global Creative Industry 3 (3-0-6)

A study of meaning of media business, landscape, components, and
stakeholders in media business, definitions and characters of national and global creative
industry, designing and cultural communication processes in creative industry, soft power
use in global cultural communication, thinking and development processes in global
creative industry, effects from the creative industry. or other relevant topic(s) The
teaching methods include lecturing questioning, group work, discussion, or presentation.
In addition, students may be required to learn from their experiences of their study visits
within or outside the institution. Students will to the professional practicing in
organizations regarding the field of communication. Lecturer will provide the
consultancy, supervision, and evaluation of the study visits. The evaluations include
examination(s), oral exam(s), discussion(s), or presentation(s).

MGC3001 Media Ethics Literacy and Regulations 3 (3-0-6)

A study of types and characteristics of ethics in communication, the right
use of digital media, the concept of right and freedom of speech of the media users,
digital literacy including understanding, accessing, and corresponding in digital
communication with safety and creativity, understanding the benefits and punnishments
from the digital communication and social media, skills of analysis and criticism in digital
communication phenomenons, and introduction to policies of media monitoring, or
other relevant topic(s). The teaching methods include lecturing questioning, group work,
discussion, or presentation. In addition, students may be required to learn from their
experiences of their study visits within or outside the institution. Students will to the
professional practicing in organizations regarding the field of communication. Lecturer will
provide the consultancy, supervision, and evaluation of the study visits. The evaluations
include examination(s), oral exam(s), discussion(s), or presentation(s).

MGC3002 Introduction to Communication Researc 3 (2-2-5)

A study of the definition of research, the research process, theories and
concepts of human communication, case studies of the research in the field of
communication, literature review, research methodologies including qualitative and
quantitative methods, data collecting, population and samples, the result evaluation,
discussion, and ethics in research, or other relevant topic(s). The teaching methods
include lecturing questioning, group work, discussion, or presentation. The evaluations
include examination(s), oral exam(s), discussion(s), or presentation(s).

MGC3102 Communication for Digital Entrepreneur 3 (3-0-6)

A study of digital consumer behaviors, live broadcasting through digital
platforms for selling the products, persuasive communication to the consumers by
employing digital media and platforms, business image positioningfor products and
services in digital communication, personal communication to reach the target group in
digital communication context, managing systems for digital business, or other relevant
topic(s). The teaching methods include lecturing questioning, group work, discussion, or
presentation. In addition, students may be required to learn from their experiences of
their study visits within or outside the institution. Students will to the professional
practicing in organizations regarding the field of communication. Lecturer will provide the
consultancy, supervision, and evaluation of the study visits. The evaluations include
examination(s), oral exam(s), discussion(s), or presentation(s).

MGC3402 Speacial Event Business and Management 3 (2-2-5)

A study of types of special events, special event design processes, basic
principles for special event design, special event management, objectives of special
event design, online special event design, introduction to streaming in special event,
stakeholders and crew in special event, or other relevant topic(s). The teaching methods
include lecturing, questioning, group work, discussion, or practice. In addition, students
may be required to learn from their experiences of their study visits within or outside the
institution. Students will to the professional practicing in organizations regarding the field
of communication. Lecturer will provide the consultancy, supervision, and evaluation of
the study visits. The evaluations include examination(s), oral exam(s), practice(s).

MGC3501 Data Storytelling and Creative Presentation3 (2-2-5)

A study of storytelling structures which can be applied for the data and
information, data storytelling in terms of still images and motion pictures, big data
synthesis to be the creative presentation, advanced skills of interesting presentation from
the content management, presenter, and presentation methods which can draw the
good attention from the audiences, or other relevant topic(s). The teaching methods

include lecturing, questioning, group work, discussion, or practice. In addition, students
may be required to learn from their experiences of their study visits within or outside the
institution. Students will to the professional practicing in organizations regarding the field
of communication. Lecturer will provide the consultancy, supervision, and evaluation of
the study visits. The evaluations include examination(s), oral exam(s), practice(s).

MGC3502 Design Foundation for Communication 3 (2-2-5)

A study of design from the works from the past and present including all
artistic movements in history, components in design from 2 to 3 dimensions, dot, line,
plane, figure and ground, color, texture, space, composition, meaning, contrast
techniques. Students will study in both theoretical and practical classes, or other
relevant topic(s). The teaching methods include lecturing, questioning, group work,
discussion, or practice. In addition, students may be required to learn from their
experiences of their study visits within or outside the institution. Students will to the
professional practicing in organizations regarding the field of communication. Lecturer will
provide the consultancy, supervision, and evaluation of the study visits. The evaluations
include examination(s), oral exam(s), practice(s).

MGC4001 Seminar in Global Communication 3 (2-2-5)

A study of the current issues in global communication, analyze and
criticize the current issues in global communication based on the knowledge and
experiences in the field of communication, academic presentation in public, the
guidelines for further studies in both national and oversea education, future job
possibilities, job applications in the field of communication or relevant field, and the
skills of collaboration with others, or other relevant topic(s). The teaching methods
include lecturing questioning, group work, discussion, or presentation. In addition,
students may be required to learn from their experiences of their study visits within or
outside the institution. Students will to the professional practicing in organizations
regarding the field of communication. Lecturer will provide the consultancy, supervision,
and evaluation of the study visits. The evaluations include examination(s), oral exam(s),
discussion(s), or presentation(s).

MGC4002 Project in Media and Innovative Communication 3 (2-2-5)

A study of the demands or needs in the society including the possible
solutions to solve or respond to the demands by employing the media or any innovative

communication as the tools, design, determine the objectives, strategies, tactics,
including the media or innovative communication production by using the knowledge in
the filed of communication, the evaluation of the result affecting the society from the
created media or innovative communication, or other relevant topic(s). The teaching
methods include lecturing questioning, group work, discussion, or presentation. The
evaluations include examination(s), oral

MGC4203 Intercultural Communication and Soft Power) 3 (3-0-6)

A study of formats and processes of personal, group, and social
communication in different cultures, knowledge and understanding of appropriate
expressing, individual, organizational, and international reation which were built in the
different contexts and civilizations worldwide. or other relevant topic(s). The teaching
methods include lecturing questioning, group work, discussion, or presentation. In
addition, students may be required to learn from their experiences of their study visits
within or outside the institution. Students will to the professional practicing in
organizations regarding the field of communication. Lecturer will provide the
consultancy, supervision, and evaluation of the study visits. The evaluations include
examination(s), oral exam(s), discussion(s), or presentation(s).

MGC4706 Creative Media and Inclusive Media Production) 3 (2-2-5)

A study of characteristic of creativity, characteristic of creative media,
audience analysis, media design to creatively communicate the meaning to the
audiences, case studies of creative media in both national and global levels, the media
production for deaf, and visually-impaired audiences, law and regulations for inclusive
media, or other relevant topic(s). The teaching methods include lecturing, questioning,
group work, discussion, or practice. In addition, students may be required to learn from
their experiences of their study visits within or outside the institution. Students will to the
professional practicing in organizations regarding the field of communication. Lecturer will
provide the consultancy, supervision, and evaluation of the study visits. The evaluations
include examination(s), oral exam(s), practice(s).