RAM1000       Knowledge and Morality                                3 (3 - 0 - 9)

Conceptualized study of vision, theories, principles, processes and human learning development strategies, creative thinking the development of physical and mental health, intellect, knowledge and morality, ethical and cultural way of life, good quality of life, human dignity, pride in Thai identity; inculcating sound awareness of the nation’s responsibility, an understanding of politics, governances, socio-economics, arts and national cultural principles; local wisdom, Thai wisdom, and universal knowledge; inculcating belief in conserving natural resources, the environment and energy; self-reliance; acquiring a thirst for knowledge and capability self-learning on a continuous basis, the application of theories into practices according to the philosophy of sufficiency economy, the application and implementation of knowledge and morality conditions.

 

ENG1001       Basic English Sentences and Essential Vocabulary in and               3 (2 – 2 – 5)

Daily Life

A study of basic sentence structures, vocabulary and common expressions used in daily life, with the focus on grammatically constructed sentence components and sentence continuance with punctuation and conjunctions.

 

ENG1002        English Sentences and Vocabulary in General Use) 3 (2 – 2 – 5)

A study of basic sentences and vocabulary in general use, leading to and understanding of sentence structure and components, with the emphasis on sentence continuum with punctuation and conjunctions.

 

ENG2001       English Reading for Comprehension              3 (2 – 2 – 5)

A study of the methods and ways of reading short paragraphs, focusing on words, phrases, and sentence structure, and emphasizing the understanding of prefixes, suffixes, contextual clues and dictionaries.

 

ENG2002       English Interpretative Reading 3                      (2 – 2 – 5)

A study of interpretive reading with the focus on the main idea, supporting statements and themes of paragraphs, speed reading, scanning, skimming, and comprehension.

 

HIS1003        World Civilization                                        3 (3 – 0 – 6)

A Study of World Civilization from antiquity to modern times : Emphasis is on distinctive features of civilized countries’ prosperity and their influence on political economic social and cultural developments to modern times.

 

HPR1001       Sport for Health                                          1 (1 – 1 – 2)

Meaning and importance of physical education sport and exercise. Patterns and principle in sporting and exercising for health. Conditioning and Physical fitness testing, prevention and rehabilitation from sport and exercise injuries. Important knowledge in sport exercise for health.

 

INT1004          Introduction to Computer for Business           3 (3 – 0 – 6)

History of computers, hardware and software components of computer system, input and output devices, computer application in business, data administration, microcomputer technology and personal usage: word processing and database management system, social impacts and ethical issues on computer using.

 

LIS1001         Information and technology for searching)      2 (2 – 0 – 4)

A study of roles and importance of information, information sources, automated library, information storage and retrieval system, information technology, information network and internet for research and information dissemination. Research methodology, report writing and academic reference are also included.

 

MTH1003        Basic Mathematics                                     3 (3 – 0 – 6)

Sets, logics, relations and functions, real number system, vectors and matrices, counting principle and probability.

 

PSY1001       General Psychology                                    3 (3 – 0 – 9)

Study history of psychology, the psychological investigation, physiological basic of behaviors, sensation, perception, human development, learning, cognition, memory, emotion and motivation, intelligence, personality and adjustment, and social behavior.

 

POL1101       Thai Politics and Government                       3 (3 – 0 – 6)

Political institution and government in Thailand; brief historical background of Thai government; government under constitutional system since 1932 AC. To the present time; theoretical and behavioral analysis of Thai political institutions including the monarchy, the parliament, the government, the courts, political parties, the government administration and the local government

THA1003        Preparation for Speech and Writing               3 (3 – 0 – 6)

A study of the principles of preparation for speaking and writing in order to communicate the correct thought and main idea, with emphasis on the development of topics, outlines and techniques, as well as a study of using words, sentences and order.

 

ACC1101       Principles of Accounting 1)                           3 (3 – 0 – 6)

A study of the accounting development; basic accounting assumption; the analysis and recording of accounting entries according to the accounting principles for merchandising and servicing firms; purposes and uses of journal entries; ledgers, adjusting entries; closing entries, and the preparation of financial statements.

 

ACC1102       Principles of Accounting 2                            3 (3 – 0 – 6)

An intensive study of principles and procedure for cash, voucher system, noted receivable, accounting procedure for non-profit organizations, single entry systems, including value added Tax, salary and wages.

 

APR2101       Business Information and Communication      3 (3 – 0 – 6)

A study of various forms of business information and communication. The use of technical terms and enable the students to understand business used in each business division. Analysis of business articles in various media in order to enhance English communication skill (listening speaking reading and writing) for business administration student.

ECO1101       Microeconomics 1                                      3 (3 – 0 – 6)

This course covers basic principles of microeconomics including demand, supply, market equilibrium, theory of consumer behavior, theory of the firms, and the determination of the optimal price and production quantity in various types of market. Concept of market failure and factors market analysis are also studied

 

ECO1102       Macroeconomics 1                                            3 (3 – 0 – 6)

A study of personal and national income, consumption, saving, investment, economic development, international trade, money and banking system, credit, inflation, deflation, public finance, monetary and fiscal policies, public debts, business cycle, and employment conditions. Concept/Key work/Noun Phrase : national income, consumption, saving, investment, economic development, international trade, money and banking system, credit, inflation, deflation, public finance, monetary and fiscal policies, public debts, business cycle.

 

FIN2101         Business Finance                                       3 (3 – 0 – 6)

A study of the objective and functions of the financial manager, the principles of acquiring funds and the use of financial instruments; the allocation funds for operations in order to achieve the financial objectives and making financial decisions.

 

HRM2101       Human Resource Management                     3 (3 – 0 – 6)

Study in human resource management, Competency base human resource management, Strategic in recruitment development and retention talent employee, Human resource and social responsibility and business ethics, Human resource trends and innovation.

 

LAW2015       Business Law                                             3 (3 – 0 – 6)

A study of principles of the Civil and Commercial Code relating to persons, juristic acts, contracts, debts, and principles of other important specific contracts such as Sales, Exchange, Gift, Hiring, Property, Hiring-Purchasing, Loan, Surety ship, Pledges, Mortgages, Current Accounts and Bills.

 

MGT2101        Principles of Management                            3 (3 – 0 – 9)

A study of the managerial functions of planning, organizing, leading, and controlling in business enterprises; individual behavior and group behavior in workplace an analysis of the on-going process vital to achieving co-ordination among workforce in the attainment of company objectives.

 

MGT2102        Operations and Supply Chain Management    3 (3 – 0 – 9)

A study of operational management which involves planning, controlling for production of goods and services. Moreover, it concerns the area of product design, process and technology for operations, quality management, project management, forecasting, inventory management, capacity planning, resource requirement planning, It also aims to provide the knowledge of supply chain management from upstream industry to downstream industry in order to increase the effectiveness and sustainable competitive advantage.

 

MGT3101        Strategic Management                                3 (3 – 0 – 9)

A study of meaning, significance and application of a strategic management process in business organizations. An analysis of both external and internal environments to figure out the power of various groups affection internal operations. Determining an organizational direction, strategy formulation, strategy implementation, and strategic control as well analyzing the current issues influencing business decision making.

 

MGT3102        Taxation                                                    3 (3 – 0 – 9)

A study the principles of imposition and implementation of revenue tax, excise tax, and custom duties; tax filing and payment; tax appeals in each category; and problems of taxation.

 

MKT2101        Principles of Marketing                                3 (3 – 0 – 9)

A study of the meaning, importance roles and functions of marketing to economies and social; marketing institutions; marketing environments; marketing systems consumer behavior; market segmentation; marketing mix ‘s strategy and specific marketing topics.

 

STA2016        Business Statistics and Quantitative Analysis  3 (3 – 0 – 6)

Introduction to mathematics and statistics, descriptive and inferential statistics, decision-making under certainty and uncertainty, linear programming, transportation problems, assignment problems, simulation technique, business applications.

 

ACC2134       Management Accounting                             3 (3 – 0 – 6)

A study of the use of accounting information for management planning and control, analysis of financial statement, the report to management for decision-making in the area of production, investment, pricing, profit planning and control, cost-volume-profit analysis, the use of standard cost as a tool for performance appraisal.

 

MKT2205       Marketing Channel Management                   3 (3 – 0 – 6)

The importance, structure and types of marketing channel, channel members and institute of marketing channel. Factors and environment that effect to the marketing channel. Marketing channel for consumer goods and industrial goods. Marketing channels design. Conflicting, selecting and motivating the channel members. Policies and strategies which are relate to marketing channel, logistics and supply chain and physical distribution. Electronics marketing channel and international marketing channel.

 

MKT2206       Product and Brand Management                   3 (3 – 0 – 6)

To study the role, authority and responsibility of product manager, product levels and classifications, product management, product mix and product line, new product development process, product life cycle, product positioning and differentiate, packaging and label, role and importance of brand, brand strategies, brand equity creation, brand culturization, brand advantage creation.

 

MKT3202       Sales Management                                     3 (3 – 0 – 6)

Scopes, significant roles and concept of sales management. Value creating, customer satisfaction and retention. Marketing opportunity analysis, strategic marketing, marketing management. Marketing organization, measuring and control.

 

MKT3204       Consumer Behavior                                    3 (3 – 0 – 6)

Concept of consumers’ behavior, understanding consumer determinants and market segment. Environment influences on consumer behavior. Individual determinates of consumer behavior. Influencing consumer behavior for marketing strategy, consumer decision making and consumerism.

 

MKT3206       Marketing Plan                                           3 (3 – 0 – 6)

To study the role and importance of marketing planning, marketing planning process, marketing plan contents, analyzing case study of marketing plan, workshop in marketing plan setting.

 

MKT3209       Integrated Marketing Communication             3 (3 – 0 – 6)

Concepts, principles, process, and networks of marketing communications. Organization, planning and integrated marketing communications strategies. Marketing communications environment situations, marketing tools, creating marketing communications strategies and its implementation. The media planning and media development for integrated marketing communications. Evaluation and control.

 

MKT3210       Price policies and strategies                         3 (3 – 0 – 6)

To study role and importance of price, pricing concepts, pricing system, pricing process, pricing policies , pricing strategies, price and break even analysis, contribution margin and profit analysis, product life cycle pricing, price and another marketing mix, price structure, service pricing, industrial product pricing, agricultural product pricing, price changing and pricing ethics.

 

MKT4201       Marketing Research                                    3 (3 – 0 – 6)

The specific definition of marketing research, marketing research procedures, technique to determine the research problem, to review the literature work, research design, selected the population, statistical analysis, explain the data analysis, writing the research reporting, and take the result from the research for decision marking.

 

MKT4203       Marketing Logistics and Supply chain            3 (3 – 0 – 6)

Concept of marketing logistics and supply chain, management processes. Customer service, demand forecasting, procurement, inventory management, order processing, transportation, warehouse management, packaging, evaluation and control

 

MKT4207       Global Marketing                                        3 (3 – 0 – 6)

Concept of global marketing, marketing opportunities, marketing environment, marketing strategies and implementation of global marketing plan in the globalization.

 

MKT4208       Marketing Strategy Management                   3 (3 – 0 – 6)

To study the meaning, importance and role of marketing strategies, marketing strategies to accomplish organization objectives, marketing strategies for competitive advantages, integrated marketing strategies under marketing environments and organization resources, sustainable marketing strategies, evaluation and controlling marketing strategies.

 

MKT2307       Services Marketing                                     3 (3 – 0 – 6)

Scopes and significant roles of service marketing. Growth trend, models, styles, and principles, including its processes, management, and strategy. Developing new market, brand building, and improving quality of services, customer relations management and loyalty. Organization and controlling are referred.

 

MKT3307       Direct Marketing                                         3 (3 – 0 – 6)

The key concepts and crucial role of direct marketing. Types and categories of specific direct marketing strategies, customer sales and general business transactions.

 

MKT3312       Advertising and Sales Promotion                   3 (3 – 0 – 6)

The course focuses on marketing advertising and sales promotion concept, marketing activities especially in advertising and sales promotion formulation, implementation and evaluation which address in different market situation. Highlighted are the practicalities of an effective and efficiency advertising and sales promotion plan that are created under local resource, budget and measures of marketing effectiveness.

 

MKT3313       Personal Selling                                         3 (3 – 0 – 6)

Roles and type of personal selling. Personal selling tasks includes selling theory, selling procedure, selling techniques , ethic in personal selling, sell support, sell conflict management, developing team working and its efficiency.

 

MKT3314       Retailing Management                                 3 (3 – 0 – 6)

The concept of retailing management. Types of retailing and retailing mix. Location and site of retail store, layout of item, retail building ,organizational structure of retailing and human resources management, merchandising, purchasing, pricing, promotion, crediting, customer services, retail controlling and competitive advantage strategies.

 

MKT3315       Retail Wholesaling Management ling Management 3 (3 – 0 – 6)

The concept of wholesaling and wholesaling management. Setting the policy, strategy and tactics of wholesaling, marketing mix in wholesaling management, stress the physical distribution and customer services and the evaluation the performance in wholesaling.

 

MKT3318       Hotel Marketing                                          3 (3 – 0 – 6)

The concept and significant of hotel marketing , targeting, and strategies specially applied to hotel industry. Marketing mix applied as a principle in particular to the hotel operation under competitive circumstances. services, hotel marketing planning and social marketing environment.

 

MKT3319       Brand Management                                    3 (3 – 0 – 6)

The concept of brand management, brand definition and brand assets. Brand identity, brand building and brand planning. Expansion of brand identity through the brand communications strategy. Keeping high standard of brand management and tracking the management results.

 

MKT3321       Product and Packaging Innovation                3 (3 – 0 – 6)

The important of new product development, new product characteristics, concept and method to develop new product, new product development process, feasibility study for new product development project, the important, the concept and principles of packaging, packing material, packaging technology , packaging design and packaging as marketing tool.

 

MKT4305       Marketing Promotion for Export                     3 (3 – 0 – 6)

Import and export process, and institute. Import and export marketing promotion. Problems and obstacles, international insurance. International customer contact, tax and custom.

 

MKT4308       Agricultural Marketing                                  3 (3 – 0 – 6)

The importance of agricultural marketing, production and transformation of agricultural products. An analysis of factors and environment that impact to demand and supply of agricultural product, pricing channel, promotion, product quality, standard keeping and competitive situation. Marketing planning for agricultural products, future market and institute of agriculture.

 

MKT4311       Social Marketing                                         3 (3 – 0 – 6)

The concept and principle of social marketing. Social marketing strategies, corporate social responsibility, environment marketing, developing societal and environmental plan and project, case study analyzing and understand a social marketing ethic.

 

MKT4312       Marketing Project Management                    3 (3 – 0 – 6)

Focuses on design, developments and execution of a marketing project on a team basis for an actual client organization. Studies management issues in implementing marketing plans and activities. Examines how specific projects relate to an organizations overall marketing strategy and the resources needed to implement such activities. Discusses criteria used to measure effectiveness of specific marketing activities.

 

MKT4314       Industrial Marketing                                    3 (3 – 0 – 6)

The industrial marketing concept. The industrial market environment, industrial organizing, nature of industrial market, the market demand, motive and behavior in industrial marketing, industrial marketing research, and marketing mix applied in industrial marketing, customer service and customer relationship management and trend of industrial marketing.

 

MKT4317       Marketing Information System                      3 (3 – 0 – 6)

The concept and purpose of marketing information system, categories, sources also principles and basis of marketing information association which related to the management system and internal control. The design of information systems for analysis, determination, consolation system of computing machinery the association for information systems to report, measurement information of human behavior and the improvement of marketing information system direction.

 

MKT4321       Sport and Entertainment Marketing               3 (3 – 0 – 6)

The marketing concept developed for sport and entertainment business and activities. The course includes basic marketing, target marketing and segmentation, sponsorship marketing, event marketing, promotions, and implementation of sports marketing plans. Course also in cover the event evaluation and management techniques, the utilization of data base marketing in reaching the sport consumer, the overview of the marketing mix, and the development of sponsorship packages.

 

MKT4322       Quantitative Analysis in Marketing                 3 (3 – 0 – 6)

Quantitative analysis in marketing management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. Focuses on the mathematic and statistic method to solve the marketing issues which to get an effective and efficiency marketing management decision.

 

MKT4323       Customer Relationship Management             3 (3 – 0 – 6)

Concept of customer services which accompany with a core product and service products. Problems and issues related to the service mix. Service-level decision, the formulation of service policies, customer service management, the development of customer service staff, training, and evaluation are analyzed. Discussion covers customer information, customer surveys and suggestions, the handing of complaints and adjustments. Techniques for dealing with difficult and angry customers, dissemination of information, credit services, maintenance, technical service, and the development of new programs.

 

MKT4324       Marketing Management in Sufficiency Economy Approach       3 (3 – 0 – 6)

The concept of marketing management in sufficiency economy. Environment influencing marketing management. Balancing between demand response and the income of business. Building the buying behavior and the knowledge of sufficiency economy. Product development on sufficiency economy. Managing the Marketing mix and evaluation on sufficiency economy.

 

MKT4325       Current Issues in Marketing                         3 (3 – 0 – 6)

Focusing on concepts, principles, and marketing operating under current situations to achieve company objectives by using a practical learning in an interested marketing issue. The purpose of this course is to practice to achieve ability and skill to analyze the happening issues. Course includes problem definition, Strategy formulation for problem solution, creating competitive advantages under each situation, evaluating and summarizing by implementing, presentation, and discussion.

 

MKT4328       Marketing for Non-profit Organization             3 (3 – 0 – 6)

Marketing concept for non-profit organization includes government organization, privatization, and company which operate a social marketing program. A major topic to be studied includes market opportunities, target market, marketing mix strategy, marketing plan and implementation, marketing control which especially applied for non-profit organization.