Course Descriptions
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RAM1000       Knowledge and Morality                               3 (3 – 0 – 9)

Conceptualized study of vision, theories, principles, processes and human learning development strategies, creative thinking the development of physical and mental health, intellect, knowledge and morality, ethical and cultural way of life, good quality of life, human dignity, pride in Thai identity; inculcating sound awareness of the nation’s responsibility, an understanding of politics, governances, socio-economics, arts and national cultural principles; local wisdom, Thai wisdom, and universal knowledge; inculcating belief in conserving natural resources, the environment and energy; self-reliance; acquiring a thirst for knowledge and capability self-learning on a continuous basis, the application of theories into practices according to the philosophy of sufficiency economy, the application and implementation of knowledge and morality conditions.

 

ENG1001       Basic English Sentences and Essential Vocabulary in and               3 (2 – 2 – 5)

Daily Life

A study of basic sentence structures, vocabulary and common expressions used in daily life, with the focus on grammatically constructed sentence components and sentence continuance with punctuation and conjunctions.

 

ENG1002        English Sentences and Vocabulary in General Use) 3 (2 – 2 – 5)

A study of basic sentences and vocabulary in general use, leading to and understanding of sentence structure and components, with the emphasis on sentence continuum with punctuation and conjunctions.

 

ENG2001       English Reading for Comprehension              3 (2 – 2 – 5)

A study of the methods and ways of reading short paragraphs, focusing on words, phrases, and sentence structure, and emphasizing the understanding of prefixes, suffixes, contextual clues and dictionaries.

 

ENG2002       English Interpretative Reading 3                      (2 – 2 – 5)

A study of interpretive reading with the focus on the main idea, supporting statements and themes of paragraphs, speed reading, scanning, skimming, and comprehension.

 

HIS1003        World Civilization                                        3 (3 – 0 – 6)

A Study of World Civilization from antiquity to modern times : Emphasis is on distinctive features of civilized countries’ prosperity and their influence on political economic social and cultural developments to modern times.

 

HPR1001       Sport for Health                                          1 (1 – 1 – 2)

Meaning and importance of physical education sport and exercise. Patterns and principle in sporting and exercising for health. Conditioning and Physical fitness testing, prevention and rehabilitation from sport and exercise injuries. Important knowledge in sport exercise for health.

 

INT1004          Introduction to Computer for Business           3 (3 – 0 – 6)

History of computers, hardware and software components of computer system, input and output devices, computer application in business, data administration, microcomputer technology and personal usage: word processing and database management system, social impacts and ethical issues on computer using.

 

LIS1001         Information and technology for searching)      2 (2 – 0 – 4)

A study of roles and importance of information, information sources, automated library, information storage and retrieval system, information technology, information network and internet for research and information dissemination. Research methodology, report writing and academic reference are also included.

 

MTH1003        Basic Mathematics                                     3 (3 – 0 – 6)

Sets, logics, relations and functions, real number system, vectors and matrices, counting principle and probability.

 

PSY1001       General Psychology                                    3 (3 – 0 – 9)

Study history of psychology, the psychological investigation, physiological basic of behaviors, sensation, perception, human development, learning, cognition, memory, emotion and motivation, intelligence, personality and adjustment, and social behavior.

 

POL1101       Thai Politics and Government                       3 (3 – 0 – 6)

Political institution and government in Thailand; brief historical background of Thai government; government under constitutional system since 1932 AC. To the present time; theoretical and behavioral analysis of Thai political institutions including the monarchy, the parliament, the government, the courts, political parties, the government administration and the local government.

 

THA1003        Preparation for Speech and Writing               3 (3 – 0 – 6)

A study of the principles of preparation for speaking and writing in order to communicate the correct thought and main idea, with emphasis on the development of topics, outlines and techniques, as well as a study of using words, sentences and order.

 

ACC1101       Principles of Accounting 1)                           3 (3 – 0 – 6)

A study of the accounting development; basic accounting assumption; the analysis and recording of accounting entries according to the accounting principles for merchandising and servicing firms; purposes and uses of journal entries; ledgers, adjusting entries; closing entries, and the preparation of financial statements.

 

ACC1102       Principles of Accounting 2                            3 (3 – 0 – 6)

An intensive study of principles and procedure for cash, voucher system, noted receivable, accounting procedure for non-profit organizations, single entry systems, including value added Tax, salary and wages.

 

APR2101       Business Information and Communication      3 (3 – 0 – 6)

A study of various forms of business information and communication. The use of technical terms and enable the students to understand business used in each business division. Analysis of business articles in various media in order to enhance English communication skill (listening speaking reading and writing) for business administration student.

 

ECO1101       Microeconomics 1                                      3 (3 – 0 – 6)

This course covers basic principles of microeconomics including demand, supply, market equilibrium, theory of consumer behavior, theory of the firms, and the determination of the optimal price and production quantity in various types of market. Concept of market failure and factors market analysis are also studied

 

ECO1102       Macroeconomics 1                                            3 (3 – 0 – 6)

A study of personal and national income, consumption, saving, investment, economic development, international trade, money and banking system, credit, inflation, deflation, public finance, monetary and fiscal policies, public debts, business cycle, and employment conditions.

Concept/Key work/Noun Phrase : national income, consumption, saving, investment, economic development, international trade, money and banking system, credit, inflation, deflation, public finance, monetary and fiscal policies, public debts, business cycle.

 

HRM2101       Human Resource Management                     3 (3 – 0 – 6)

Study in human resource management, Competency base human resource management, Strategic in recruitment development and retention talent employee, Human resource and social responsibility and business ethics, Human resource trends and innovation.

 

LAW2015       Business Law                                             3 (3 – 0 – 6)

A study of principles of the Civil and Commercial Code relating to persons, juristic acts, contracts, debts, and principles of other important specific contracts such as Sales, Exchange, Gift, Hiring, Property, Hiring-Purchasing, Loan, Surety ship, Pledges, Mortgages, Current Accounts and Bills.

 

MGT2101        Principles of Management                            3 (3 – 0 – 9)

A study of the managerial functions of planning, organizing, leading, and controlling in business enterprises; individual behavior and group behavior in workplace an analysis of the on-going process vital to achieving co-ordination among workforce in the attainment of company objectives.

 

MGT2102        Operations and Supply Chain Management    3 (3 – 0 – 9)

A study of operational management which involves planning, controlling for production of goods and services. Moreover, it concerns the area of product design, process and technology for operations, quality management, project management, forecasting, inventory management, capacity planning, resource requirement planning, It also aims to provide the knowledge of supply chain management from upstream industry to downstream industry in order to increase the effectiveness and sustainable competitive advantage.

 

MGT3101        Strategic Management                                3 (3 – 0 – 9)

A study of meaning, significance and application of a strategic management process in business organizations. An analysis of both external and internal environments to figure out the power of various groups affection internal operations. Determining an organizational direction, strategy formulation, strategy implementation, and strategic control as well analyzing the current issues influencing business decision making.

 

MGT3102        Taxation                                                    3 (3 – 0 – 9)

A study the principles of imposition and implementation of revenue tax, excise tax, and custom duties; tax filing and payment; tax appeals in each category; and problems of taxation.

 

MKT2101        Principles of Marketing                                3 (3 – 0 – 9)

A study of the meaning, importance roles and functions of marketing to economies and social; marketing institutions; marketing environments; marketing systems consumer behavior; market segmentation; marketing mix ‘s strategy and specific marketing topics.

 

STA2016        Business Statistics and Quantitative Analysis  3 (3 – 0 – 6)

Introduction to mathematics and statistics, descriptive and inferential statistics, decision-making under certainty and uncertainty, linear programming, transportation problems, assignment problems, simulation technique, business applications.

 

INB3101        Introduction to International Business            3 (3 – 0 – 6)

Study the theory, history and background of international business including various factors and components of international economy, for instances international finance, international service, international trade, international investment and ethics for doing international business which having an impact on operations and decisions toward international business and international organizations including consideration in formulating business operations patterns.

 

INB3102        International Trade Negotiate Techniques      3 (3 – 0 – 6)

Study the principles and processes of negotiation, factors and types of negotiation, negotiation techniques and strategies in different situations, cross cultural negotiation, including ethics in negotiation, etiquette and communications during negotiation, in order to enhance business negotiating skill to create a win-win solution.

 

INB3103        Principles and Procedure of Export and Import 3 (3 – 0 – 6)

Study the procedures and process for export, import, INCOTERMs, in additional, export and import forms, customs procedures, preparation prior to exporting and importing. Those associated with export and import, forms of payment including currency exchange rates between countries.

 

INB3104        Introduction to Electronic Commerce and Information 3 (3 – 0 – 6)

in International Business

It is the study of roles and procedures of primary information system and electronic commerce in order to manage for information business in arrangement of planning, controlling production and planning of administration including studying factors in areas of cultures, economic and social systems to be helpful in making a decision in basic management.

 

INB3105        International Trade Strategies                       3 (3 – 0 – 6)

To study the strategies of Multinational companies for expand their business into the international markets, market entries, the framework and directions of international business. Analysis of environment outside organizations which has direct impact on international markets, planning, management, controlling, arrangement of data system for Multinational companies to implement the appropriate business strategy under the changing environment of globalization.

 

INB3106        International Business Research                   3 (3 – 0 – 6)

To study the role of research for analyzing and planning on international business operations by using data and importance information which are necessary for making a decision in undertaking international business. The importance research procedure, literature review, research question, research objective, Theory and framework, hypotheses, variables and measurement scale, research design, sampling methodology, collect data, examine the data, analyzing data with statistical program and presentation.

 

INB3107        International Business Management              3 (3 – 0 – 6)

Study the theory and management practice for international business. The course emphasizes on business environments and country differentiation. Especially cultural factors influencing developing international strategy, structure, communication, leadership, human resources management, and ethics and social responsibilities of multinational companies. The course also addresses on comparisons of international management systems of various countries.

 

INB3108        Documentation in International Trade            3 (3 – 0 – 6)

A study of international business characteristics and trade documents, import and export procedure, business agreement, international trade documents such as import, export, transportation, insurance, and banking documents including benefits for importers and exporters.

 

INB3109        Risk Management for International Businesses 3 (3 – 0 – 6)

A study of risk management concept for international business such as objective setting, risk identification, risk assessment, risk response, risk control and monitoring by considering strategic risk, operations risk, financial risk and competitive risk.

 

INB3110        The Regulation of International Trade            3 (3 – 0 – 6)

To study the rules, regulations and policies, which relate to international trade as the purpose of doing the international business, international trade rules under the international organization, economic integration between countries, competition, antidumping, labor, intellectual property and environmental, as well as legal aspects of international contracts, international trade agreements, import-export of goods, carriage of goods, insurance of goods, Generalized Systems of Preferences (GSP), and international investment.

 

INB3111        International Supply Chain Management        3 (3 – 0 – 6)

Study the overview of the supply chain process, marketing distribution in supply chain, procurement and manufacturing strategy, transportation, inventory management, order processing and customer service for global market.

 

INB3112        International Business Communication           3 (3 – 0 – 6)

Principles of international business communication such as conversation for international business, international business reporting, various types of international business letter and E-mail such as sales, inquiries, order, complaints, adjustment, payment, insurance, transportation and banking letter.

 

INB4101        Seminar in International Business Topic         3 (3 – 0 – 6)

Applying the international business theory and concept to analyze, planning on issues or topics of interest in the current situation regarding international business.

 

INB4102        Participation in International Trade Fair and Exhibition 3 (3 – 0 – 6)

Study and analyze nature and Importance of international trade fair, preparation to participate in trade fair, system and procedure, setup for different type of trade fair for the purpose of promoting sales and successfully.

INB4103        E-Commerce in International Business           3 (3 – 0 – 6)

It is the study relating to methods, system and process of electronic commercial for international trading including principles and methods relating to international business operations by conducting an analysis of cultures, consumers’ economic and social systems and the capacity to apply and patterns of electronic commercial management such as ebay.

 

INB4104        Business and Competitive Analysis in International Trade 3 (3 – 0 – 6)

The study regretting aspects and patterns of business information data, obtaining data, collection of data from various sources, methods and, principles of selection, filtering news and data, principle of analysis business data for competitive advantage in international business.

 

INB4105        Doing Business in Asia                                3 (3 – 0 – 6)

Study the nature and business environment, geography of Asia, economic, cultural, philosophical beliefs and lifestyle patterns that affect the management of international business in Asia, problems and opportunities of the business potential in Asia.

 

INB4106        International Business Decision Making         3 (3 – 0 – 6)

To study and analysis by the statistical data for decision making and solve the problems of international business issues such as optimum international investment plan, transportation and logistic decision, sales forecast, cost forecast, sensitivity analysis, risk assessment.

 

INB4107        Green Business                                          3 (3 – 0 – 6)

Green business study identifies growing demand by green consumers for products and systems that support enhanced sustainability, identifies changing patterns of consumer demand and changing propensities to pay for green products.

 

INB4108        International Business Simulation                  3 (3 – 0 – 6)

Apply of analytical skills and strategic perspective in the development and implementation of international business strategy and plans in a competitive environment using computer simulation.

INB4109        Doing Business with ASEAN                         3 (3 – 0 – 6)

Study the nature and business environment, geography of ASEAN, economic, cultural, philosophical beliefs and lifestyle patterns that affect the management of international business in ASEAN, problems and opportunities in ASEAN.

INB4110        SME in International Trade                           3 (3 – 0 – 6)

SME in international management is emphasized on the administrative processes and strategic procedure of the company. The major challenges facing SMEs are discussed, with special focus on the context of globalization, interdependency and networks are important.

 

INB4111        International Standard for Exporting               3 (3 – 0 – 6)

Study the importance of International standard systems including factors and components for exporting such as series of ISO, HACCP, GMP standards and so on.

 

INB4112        Current Topics in International Business        3 (3 – 0 – 6)

Study the selected interesting topics in international business for current situation.